Bloom Enrichment Social Media Campaign

Project Overview: My team was asked to create a social media campaign to promote the Bloom Enrichment Program and to gain attraction with the target audience by expanding upon their brand. The campaign was to be centered on Facebook and Instagram and consist of at least 3–5 graphics each. The project prompt required that we keep the organizations original slogan, “Where we blossom,” and their original colors of pink, orange and white.

Awards: Design it Forward KY - Honorable Mention (4th Place)

Team: Landann Brown, Paige Manley

Role: Designer, Composer, & choosing photography

The Approach: My team and I wanted to make the concept of mental health and wellness more approachable for young girls. We felt like the conversation around the topic was often directed more towards adults — and often left the children and teens out. By making the campaign visuals lighthearted, approachable, and young; the Bloom demographic is able tofeel included and seen, while being educated.

The Solution: Simple touches like Paige’s handwritten type and Landann’s illustrations brought the campaign to life. These elements attract specifically the Bloom demographic of teen girls. The final result is age appropriate, unique, and succeeds in promoting Bloom’s mission.