Bongou Haitian Meals

Project Overview: BonGou means delicious in Haitian Creole. This make-at-home food brand that is inspired by the Haitian culture, healthy eating and sustainability. The company aspires to bring the Haitian culture and tradition to mainstream American grocery stores. BonGou’s main product line consists of three “make-at-home” meals that bring the life of Haitian culture to American consumers.Bongou also has a commitment to supporting education relief funds for Haiti. 10% of your purchase price of Bongou will directly support the HEF (Haiti Education Fund).

Awards: AIGA LOU 100 Show Feature + Creative Quarterly Runner Up

Research: Initial sketches balanced aspects of Haitian culture and the feel of cook-at-home noodle meal kits. After creating a mood board and looking at the current market — it was clear that in order to stand out, Bongou packaging would need to visually convey convenience, uniqueness, and freshness.

The Solution: Overall, I found myself inspired by the bright colors, quirky sculptures, and light-heartedness of the Haitian culture. I had a clear goal from the beginning which really helped guide me to the final product. Bongou packaging has become a vibrant, quick, and healthy choice for people looking for something new. With a focus on ingredients, the Bongou brand can stand out against competitors with a colorful and authentic approach to make-at-home meals.