Kentucky science Center Give for Good Campaign - 2023

Project Overview: Give for Good Louisville is more than just an online giving day. It is a moment that sparks generosity across Kentuckiana with more than 137,300 people investing $50.6 million into local organizations over the past ten years. As a staple in the Louisville community, Kentucky Science Center is a yearly participant in Give for Good.

This years concept was born out of the Science Center’s philosophy of Science Matters. I wanted to ensure that those who chose to give to the Kentucky Science Center knew that their dollars went to building the futures of the youth in our Louisville community.

The campaign consisted of 9 photoshoots, each with a child representing a STEAM career. These photos would then translate into a series of postcards, advertisements, and social media graphics.

Role: Concept Creation, Photography, Art Direction, Graphic Design