Paxterra - Country Identity System

Project Overview: Paxterra — a hypothetical island and country located in the South Pacific — is one of the most progressive countries in the world, Paxterra seeks to uphold a vibrant economy, quality of life, and sense of community pride. The branding includes a dynamic logo, bright color palette, and iconography which represents the best parts of Paxterra —  tourism, fauna, oceans, sunshine, and wildlife.

The Approach: In order to account for the breadth of a new nation, I knew that I would need a dynamic logo which could change dependent on its purpose. My solution was to pair a static type with a series of icons representing different aspects of Paxterra. The result is an ever-changing and evolving logo. I took inspiration from the Pax Cultura Pact of 1920 (pictured above).